AT&T will roll out a daily discount site next month

Section: Business News, Communications, Cellular Providers, Web, Websites

AT&T is going to be entering a very competitive field next month when it starts its own daily discount site. The initial deals will be for goods and services located in Dallas-Fort Worth, Atlanta and Los Angeles. This particular market is occupied by the likes of Groupon and LivingSocial. It’s going to get even more crowded once Google Offers and Facebook Deals expands across the country.

The deals will take advantage of the Yellow Pages brand. By signing up for deals between now and May 22, subscribers will get a $10 credit towards the first Deal of the Day they decide to take part in. AT&T will also leverage its mobile phone business by offering daily deals on its phones.

It may seem like AT&T is jumping on the bandwagon here, but there is a lot of money to be had in the daily deal business. According to Bloomberg, this market is expected to make $3.93 billion within four years. AT&T also has tons of potential customers from its mobile business alone. Should the acquisition of T-Mobile win the approval of the FCC, AT&T could push deals to tens of millions of customers in the United States.

Via [Yellow Pages] Read [Bloomberg]

Full Story » | Written by Jeremy Hill for Gadgetell. | Comment on this Article »

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