There are some limitations. It's only available on one day and only via a live online chat. Also, it only works on the Kindle, which raises questions concerning just how "future proof" it will really be.
I'm certainly intrigued by the idea, but I can't see it really catching on to quite the same level. I would bet, for many, that it doesn't seem nearly as "real" or "authentic" to make it valuable. Perhaps I'm wrong and some will find it really compelling. I guess we'll see.
What I find much more interesting is the overall technology behind this. While we all knew it was coming, we're finally starting to see the technology put into place that can create customized and interactive books, rather than limiting them solely to the static word (not that there's anything wrong with that in many cases, but I like to look at what new and innovative ideas can come out of these things). If you can personalize content in an ebook, it seems that builds up a range of possibilities. Perhaps, rather than a signature, some people wouldn't mind an eBook that comes with a personalized message of the day, or via which the author can respond to questions. On top of that, it suggests a day when it will be more common to create more customized books, and even allowing for updating books that continue to evolve. We're really just on the cusp of what the technology will allow, and I don't think doing digital autographs is really the key killer app here.
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Source: http://www.techdirt.com/articles/20110518/02042814313/does-it-make-sense-to-autograph-ebooks.shtml
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