Mass customization makes it far more practical to fabricate products in small quantities.
Want to build a device that takes video in 360 degrees? That can communicate with a car's onboard computer, or connect to sensors that can measure your heart rate or blood pressure? It used to be that to build a self-designed gadget, you had to know how to make it entirely from scratch. And if, after testing it, you wanted to sell a few, you had to build each one by hand—large manufacturing companies generally wouldn't pick up the phone to take orders that numbered fewer than hundreds of thousands.
Source: http://feeds.technologyreview.com/click.phdo?i=bd90c95967f64e2bbae37089ae387fe9
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